How it works

1. You set your own CPA and daily budget.
2. We promote your newsletter in our own daily email (500k+ subscribers) and in matching partner publications (millions of subscribers).
3. People subscribe to your newsletter directly from within Refind.
4. We send them to your ESP (Beehiiv, MailerLite, Kit, etc.). Or you download and import them manually.

You can pause and resume your ad at anytime.

Pricing models

We offer two pricing models:

1. Pay per subscriber: you pay for all subscribers
2. Pay per engaged subscriber (recommended): you only pay for subscribers who engage with your newsletter

Who counts as unengaged?

People who unsubscribe within 7 days or don’t open any email.

But how does it work?

• Beehiiv, MailerLite: They offer an API to fetch status and engagement that we use to classify your subscribers. Connect to your ESP. Everything else happens automatically.
• Kit: Kit offers an API to fetch the subscriber status so we can automatically classify early unsubscribes. Unlike Beehiiv or MailerLite, however, they don’t offer an API to fetch engagement so you’ll need to manually flag subscribers who didn’t open any emails. But even if you don’t, we always classify those who don’t engage with Refind as unengaged.
• Other ESPs: For all other ESPs, you can manually flag subscribers who didn’t engage so you don’t pay for them. But even if you don’t, we always classify those who don’t engage with Refind as unengaged.

How can I see the open rate of engaged subscribers?

On Beehiiv: we send a subscriber tag (refind-engaged) that you can use the create a segment.

All other ESPs: You can always download your subscribers along with their classification as CSV. You can use this list to create a segment in your ESP.